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Either Death or Discipline

Breathe. Heaven is a place on earth!

Wonderfully located in the northern mountains of the Philippines lies the sweetest melody of
nature. The roads might shake your way through; the heights might pull your guts… but as they say,
difficult roads often lead to beautiful destinations.

The mystifying City of Baguio is undeniably a desired destination among
tourists as it offers not only its relaxing hills, picturesque mountain views, or ideal weather, but it also
presents its uniquely rich culture. Homed by one-of-a-kind attractions, famous parks, unparalleled crafts
and folk arts, these amazing clusters are real proof that there is a real life promiseland… a heaven that
needs protection.

Upon entering the paradise, the first thing you should remember is the power of discipline. Baguio
as a small and cultural area that is visited by thousands of travelers, needs heavy security, conservation,
and love from visitors. Because it is only this time that you are gifted with a place that offers you almost
everything, thus, it implies protecting it. Just like how you take good care of the presents that are offered
to you, you must also shield nature’s finest bonus.

Well, undeniably, heaven needs angels. In other words, Baguio needs individuals that shall protect
its health and beauty. And who else could these be, but you, the tourists.
Along with the locals, you are also the real life angels of Baguio that are responsible for conserving
its entirety. With this, actions like not throwing wastes, not picking plants, not making fun of the people
around, and the like speak volume on how you embody your obligations as the angels of the place.
Respecting the culture in the place is also an extreme necessity. At the end of the day, travelers must learn from the cultures of the place, not change it.

As Baguio therefore requires to be fed with utmost environmental and cultural preservation, the
travelers must provide accordingly. Because eventually, if you do not satisfy the cravings of the kingdom,
it shall lead to hunger… deterioration.

True enough that heaven is a place on earth. Baguio is just in the Philippines.
However, the city can never be a paradise without the help of the tourists. This is because their roles are
considered as potent fuels to run the sustainability of Baguio. Thus, you must bear in mind that as one of
these people, your cooperation maintains the pristine premises of the so-called heaven.

Interestingly, just like the typical requirement of entering heaven, the only condition to witness the
realms of Baguio is to be a good visitor. Because certainly, it takes no coin to afford discipline in traveling.
Henceforth, there are two ways to experience the wonders of heaven. One is that sadly, you have to
die first. However, take a deep breath, because on the other hand … you just have to be disciplined.

Take a bold note that Baguio, a living heaven on earth, only needs you to be good!

Contributed by:

Abel Tolentino (University of Baguio)


There’s no perfect place, they say. Well, true enough there is none. But
remember, you always have the power to make one.

However rocky the roads are, however thick the fog is, behind the tough
journey is a paradise per se. Behind the heavy pathway is a little heaven — it’s me, a
home to seamless beauty, creativity, and culture.

From my roaring mountains and cradling winds to my vibrant people and rich
tradition, there’s no doubt that I, such a place, exists. Anything you want to talk

Nature? I will offer you my peaks and breeze. History? I will bring you to my
Camp John Hay and Tam-awan Village. Festivals? I will serve you my Panagbenga,
iBagiw, and Saleng. Food? I will take you to my Good Taste and Farmer’s Daughter.
Coffee? My Foam Coffee and Beanstalk are waiting for you. Architecture? I will let
you enjoy Burnham and Igorot Stone Kingdom. Crafts? I will provide you with my
Easter Weaving and Pilak Silver Crafts. Folk arts? I will lead you to BenCab and
Pugad Ni Art. Fun? I will locate you to my Session Road Sunday Pedestrianization or
if not, I will take you to Wright Park and just enjoy horseback riding. Shopping?…
Souvenir shops are everywhere, not to mention SM, Tiongsan, Centermall and
among others. Night life? I have my legendary “The Camp” and Curfew.

You see? Right, left, up, or down, from here and there — everything, but not
limited to the above-mentioned, is here. Imagine walking into a place where almost
everything you need is surprisingly of your reach. As perfect as I may seem, but
what are these if there is no one to enjoy? What’s a mansion when no one’s home?
This therefore is a letter of invitation. To you who’s reading this. I want you to
know that there’s an ‘almost-perfect’ realm in the mountains that awaits your
presence. You are welcome to make your own perfect place with me. I am writing
this because without you, I cannot be perfect.

My good friend, (yo)U are my missing piece.

Contributed by: Mr. Abel Tolentino (University of Baguio)

Lindi Hotel

Lindi Hotel is located just minutes away from the Central Business District and Burnham Park, one of the most visited tourist spot here in Baguio. With clean and comfortable rooms, spacious parking lot and Wi-Fi access, why not try spending a night here with us?

We’ll make sure that you’re satisfied and recharged for tomorrow’s adventure! Our Rooms are very affordable! It ranges from Php 1,980.00 (good for 2 persons) to Php 3,980 (good for 4 persons/a small family)

Book Now

Tiong San

Come and visit one of the retail anchors of picturesque Baguio City, and the bustling farmer’s town of La Trinidad.

Shop, save, savor, and more as you find the freshest and tastiest selections in our supermarket shelves, as well as the latest and most interesting finds in our department store racks and showcases.

Find food, fashion, home decors, appliances, gadgets, and everything and anything you can imagine, all at the most affordable prices around. Experience homegrown customer service with smiles as bright and colorful as the sunflowers our towns are known for.

Learn More Here

An Enchanting Baguio Christmas 2023 Calendar of Activities

Welcome to the An Enchanting Baguio Christmas 2023, where a splendid calendar of activities awaits to immerse locals and visitors in the magic of the season.🎅🏻

As the calendar unfolds, each event promises to weave its own tale of magic, joy, and togetherness, creating cherished memories that will linger in the hearts of those who partake in this enchanting celebration.

Save the dates and be part of this momentous occasion in the City of Pines! See you!😊

Symbolic Lighting of the City Christmas Tree

The most wonderful time of the year is finally here!
We are more than excited to invite all of you to join us in the symbolic Lighting of our City Christmas Tree in Upper Session Road on December 1.
This year’s celebration will be made more exciting and enchanting by
-the Christmas Songs and Carols of the Baguio Organization of Blind Carolers and the Saint Louis University (SLU) Marching Band
-the amazing Fireworks Display by SM City Baguio and
-the come back of the most awaited SLU Lantern Parade!
Let’s make it another December to remember.

See you all on December 1!


Baguio Christmas Market opens on November 29

In a splendid fusion of cultural wonder, the eagerly awaited “The Baguio Christmas Market” returns this year, beckoning visitors to experience the charm of a European-themed Christmas Market right in the heart of the City of Pines.

Festive decorations inspired by the timeless charm of European Christmas markets adorn every corner. Culinary delights take center stage, offering a gastronomic expedition through the flavors of the holiday season. Wooden toys, intricately designed ornaments, and artisanal crafts add an authentic touch, providing a chance for visitors to acquire unique mementos of their enchanting experience. Live carolers and musicians create a melodic symphony, resonating with the festive spirit of the season.

As night descends, the market transforms into a captivating evening spectacle. The combination of traditional Christmas lighting and Baguio’s inherent charm creates a breathtaking display, turning the market into a mesmerizing realm that captivates the senses.

This year’s rendition of “The Baguio Christmas Market” promises to transport attendees into a European Christmas Market simulation, where the convergence of architectural details, decorations, culinary delights, artisanal craftsmanship, and festive cheer creates an immersive and unforgettable holiday experience in the heart of Baguio City.

Come and be part of this joyous celebration on November 29 at 6:00 pm. See you at the Rose Garden, Burnham Park!

Experience Local, Experience Baguio

It has been almost 3 years since the pandemic struck and the tourism and hospitality industry is doing exceptionally well in recovering from the negative impacts brought upon the pandemic. After years of being cooped up inside our homes due to the pandemic, the rise in traveling continues as the world slowly goes back to normal. The term “Revenge Travel” is the act of traveling within or outside the country to seek for leisure, relaxation, and to experience different cultures and traditions of various places as a way to make up for the lost time that we should have been traveling. And now that traveling is back, Baguio City is still one of the most sought after destinations in the country.

 From introducing new innovations with upcoming technologies, to coming up with new kinds of creative activities, establishments in the tourism and hospitality industry are indeed focused on further improving the overall tourist experience. With this, one of the emerging trends in the industry that plenty establishments are promoting is the love for local culture, arts, and traditions. The City of Baguio is currently in the process of continuously improving and developing infrastructures and tourist attractions in order to entice more tourists to visit. Examples of such improvements are the new installations such as the orchidarium, and picnic areas located both at the Centennial Park and in Camp John Hay, where they can also enjoy a short hike. However, apart from visiting popular tourist attractions, one can not say that they have truly experienced Baguio unless they immerse themselves with the city’s local culture which involves its authentic practices, traditions, crafts, and cuisine. 

The Cordilleran culture can be defined as unique and colorful through its arts and crafts. For instance, through weaving as it is an important part of the locals’ everyday life, its vibrant colors and unique patterns are one way to distinguish the different tribes in the Cordillera Region. Traditional weaving practice is passed on from generations to generations and to protect these, advocates started weaving schools, one of which is the Easter Weaving Room where people could get to see first-hand how these aesthetic woven products ranging from bags, rugs, ornaments, and many others are made traditionally using the loom. As far as jewelries are concerned, one could make their experience memorable by visiting PILAK Silver Craft and Gift Shoppe which houses various silver jewelries that are handmade and uniquely designed by local artisans.

To dive deeper into the authentic culture of the Cordillerans, one could experience visiting the Tam-Awan Village as tourists can see locals perform the traditional dance of the Cordillerans, and can even have the chance to join in the dance with the performers. Aside from this, tourists may purchase paintings and souvenirs made by local artists and souvenirs at their souvenir shop. 

To indulge in an authentic Cordilleran cuisine, the Farmer’s Daughter restaurant is a perfect place to visit as they serve local dishes such as the Pinikpikan, Dinakdakan, Pinuneg (Blood Sausage), and many more. Another must-try activity when in Baguio is seizing the opportunity to unleash their creativity during Sundays as the Session Road is closed for vehicles and is open for everyone, such as buskers, cosplayers, and basically those who want to draw using chalk or shop in the different stalls that offer a variety of food and local products.

It is true that Baguio City has a lot to offer, from unique cuisines, intricate arts and crafts, fascinating culture, and memorable scenic views. This is proof as to why the city is also known as a “Melting Pot of Culture”, because this is where people with various cultures come together and with every visit comes a new experience which would surely be memorable for both the locals and tourists who are always welcome all the time. 

Let us Enjoy, Immerse, Learn, and Experience Local, Experience Baguio City.

Contributors: Edith Jane Chloe T. Elegado, Jubal Kurt C. Salbino, and Lyra Megan C. Marrero

#CoolBaguioSummer2023 Reel Making Competition

#𝗖𝗼𝗼𝗹𝗕𝗮𝗴𝘂𝗶𝗼𝗦𝘂𝗺𝗺𝗲𝗿 𝟮𝟬𝟮𝟯 𝗥𝗲𝗲𝗹 𝗠𝗮𝗸𝗶𝗻𝗴 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻

(A reel making competition organized by the City Tourism and Special Events Office of Baguio in line with Summer Vacation (SumVac) activities 2023)


For the participants to showcase their creativity through a short video that will share their #CoolBaguioSummer 2023 experience highlighting the different horseback riding attractions and other Baguio summer sceneries

𝗧𝘆𝗽𝗲: Individual

𝗧𝗵𝗲𝗺𝗲: #CoolBaguioSummer 2023

𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝘀𝘁 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀:

1. This contest is open to all interested bona fide residents and tourists of Baguio who have liked/followed the official Facebook Page, Instagram, and Tiktok account of Baguio City Tourism Office.




2. Participants must be at least 18 years old.

3. Employees and relatives up to second-degree consanguinity of the employees of the City Government of Baguio and City Officials are disqualified to participate.

4. Participants must come up with a short reel about their summer experience in Baguio City from April 6-May 31, 2023. The reel must also highlight AT LEAST ONE of the following horseback riding spots or attractions in the City:

a. Happy Hallow Horseback Riding Trail

b. Kabadjo Handlers Association Incorporated (Camp John Hay Trail)

c. Wright Park Pony Boys Horse Handlers Association, Inc., (Wright Park Trail)

*Please see separate poster for more details about these horseback riding spots.

5. Only ONE entry per contestant is allowed. The entry must be unique, creative, and original. Any issues that may arise with regards to the originality of the video shall be the accountability of the participants.

6. Deadline of submission of entries is on 𝗝𝘂𝗻𝗲 𝟮, 𝟮𝟬𝟮𝟯.

7. There shall be no registration fees to be collected from the contestants.

8. The entries will be judged based on the following criteria:

𝗦𝘁𝗼𝗿𝘆𝗹𝗶𝗻𝗲/𝗖𝗼𝗻𝘁𝗲𝗻𝘁/𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗮𝗻𝗱 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗧𝗵𝗲𝗺𝗲

🔸40 points

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗮𝗻𝗱 𝗢𝗿𝗶𝗴𝗶𝗻𝗮𝗹𝗶𝘁𝘆

🔸30 points

𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝘆 𝗮𝗻𝗱 𝗘𝗱𝗶𝘁𝗶𝗻𝗴

🔸20 points

𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗤𝘂𝗮𝗹𝗶𝘁𝘆

🔸10 points


100 points

9. The judges’ decision is final and irrevocable.

10. Cash prizes for winning entries:

𝟭𝘀𝘁 𝗽𝗹𝗮𝗰𝗲- 𝗣𝗵𝗽 𝟭𝟱,𝟬𝟬𝟬.𝟬𝟬

𝟮𝗻𝗱 𝗽𝗹𝗮𝗰𝗲- 𝗣𝗵𝗽 𝟭𝟬,𝟬𝟬𝟬.𝟬𝟬

𝟯𝗿𝗱 𝗽𝗹𝗮𝗰𝗲- 𝗣𝗵𝗽 𝟱,𝟬𝟬𝟬.𝟬𝟬

11. All cash prizes are subject to tax.

12. Winners will be announced through the official Facebook page of the City Tourism Office on June 12, 2023. The City Tourism Office will also be notifying the winners through a phone call and email.

13. For participants living outside Baguio, the winners should be willing to travel to Baguio (at their own expense) to claim their cash prize personally.

𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗥𝗲𝗲𝗹:

1. Entry must be a minimum of THIRTY (30) seconds and shall not exceed more than FORTY-FIVE (45) seconds.

2. The official #BreatheBaguio music track shall be used for the video. Editing or remixing the official track is strictly prohibited. The official track can be downloaded here: (…/1cWV… )

3. Entry must be in portrait orientation.

4. Interested participants must fill up the form provided (link: Entries must be uploaded in Google Drive and files must be open for sharing. The participants must also share the link to on or before 11:59 p.m. of June 2, 2023.

5. Each entry must have a detailed write-up included in the email and shall not exceed more than 150 words. The write-up must be in a pdf file with this specification: A4 size, Font style: Arial Narrow, Font size: 12. The write-up must also include the participant’s full name, contact number, complete address, Instagram and/or Tiktok username. Email subject must follow this format: 𝗖𝗼𝗼𝗹𝗕𝗮𝗴𝘂𝗶𝗼𝗦𝘂𝗺𝗺𝗲𝗿𝟮𝟬𝟮𝟯-(𝗙𝘂𝗹𝗹 𝗡𝗮𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗣𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝗻𝘁).

Ex.: CoolBaguioSummer2023-DelaCruzJuana

6. The entry must not exceed 1GB.

7. Participants must post their reels on Tiktok and Instagram and must tag the official accounts of Baguio City Tourism Office. Entries uploaded on Tiktok must also use the Official Soundtrack of Breathe Baguio ( ) Entries must have a short caption explaining the video. The caption must not exceed 150 words. The hashtags #𝗕𝗿𝗲𝗮𝘁𝗵𝗲𝗕𝗮𝗴𝘂𝗶𝗼 & #𝗖𝗼𝗼𝗹𝗕𝗮𝗴𝘂𝗶𝗼𝗦𝘂𝗺𝗺𝗲𝗿𝟮𝟬𝟮𝟯 must also be included in the caption. Each participant is also required to upload a screenshot of them following/liking the official accounts of Baguio City Tourism Office (Registration Form).

Official Accounts of Baguio City Tourism Office:

Tiktok: @baguiotourism

Instagram: @baguiotourism

Facebook Page:

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