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Even throughout the entire course of this pandemic, there are no visible signs of coffee shops slowing down in Baguio. Yes, the taste of your favorite coffee blend may remain unchanged but the experience has not been quite the same as before. However, there are multiple factors as to why coffee shops remain popular today in the City of Pines despite the dawn of COVID.

First off, people love coffee. The first thing that comes to our mind on a foggy and rainy day is a cup of coffee. It may not apply to all, but the reason why these people keep coming back to their favorite coffee shop is because of their love of coffee. Some even come back two or three times a day just to take a sip of their favorite blend. And that’s where the quality comes in. If the coffee wasn’t good, there would be no reason to come back. And with the different customization and variations available today, people can enjoy their coffee in so many other ways. Caffeinated, decaffeinated, and even non-coffee products have greatly changed people’s experiences in coffee shops. Because a good coffee shop will not only accommodate you to your liking, but it will introduce you to a whole new world and level of taste, giving you the best one-stop shop to recharge your energy.

Because of these variations, the culture of brewing and creating coffee has grown, along with the demand of the public for not only good but great coffee. It has led to the creation of specialty coffee where people are more than willing to travel to different coffee shops in order to try a new experience. As more and more options become available, the culture of artisanal coffee has seen a fine line across what seems to be just a latte. It has been proven that a certain trend of people is turning towards what they call to be ‘healthy coffee’, especially when they are free of cream, milk, and added sugar. This has contributed to the addition of coffee as an essential part of a person’s health routine.

Another thing why coffee shops remain so popular nowadays is because it serves as a hub for the community and has proven to be a workplace for some people. Most coffee shops are located around an easily accessible area and just seemingly provide a peaceful, feel-at-home type of vibe. It gives a warm, homely type of feeling with the benefit of having relative privacy in order to finish work. It also makes an ideal spot to create relationships and serves as a place to strengthen bonds among people. Unlike the common digital connection that we experience because of the modern era we are currently living in today, coffee shops provide a more classic approach where people will greet you not with an emoji, but with a genuine smile.

There is more room for the industry of coffee shops to improve and I guarantee that sometime in the future, it will continue to mature. But with the current state of coffee shops, it would seem that it will be sustainable and it will continue to provide the public with an ever-growing experience of great coffee.


Contributors: Benjamin Jhylle P. Mararac, Juliane A. Ragudo & Lorraine Kate Lazaro

Photo by: Benjamin Jhylle P. Mararac @ Mana Cafe

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12th Tam-awan International Arts Festival

Celebrate our creativity with Tam-awan Village as it stages the 12th Tam-Awan International Arts Festival (TIAF) this October 5 to 9, 2022! With year’s theme , “Hapit Di Aammod: Wisdom in Shapes, Colors and Words“, enjoy and have a deeper appreciation of arts, culture and heritage through the different workshops prepared just for you!

For more information about the different activities, please see the calendar through this link:

You may also register for the different art workshops through this link:

#BreatheBaguio #TIAF2022

Baguio Tourism Summit 2022

We are inviting all of our Tourism Stakeholders and Partners to this year’s Baguio Tourism Summit 2022!

As we seek to reach more and to have wider engagements to all stakeholders, and allow smoother transition for a new BTC board and officers, our Baguio Tourism Summit will be reformatted in three parts:

𝗣𝗔𝗥𝗧 𝟭: 𝗕𝗧𝗖 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗔𝘀𝘀𝗲𝗺𝗯𝗹𝘆 𝗮𝗻𝗱 𝗧𝗮𝗹𝗸 𝘄𝗶𝘁𝗵 𝗕𝗿𝗲𝗮𝗸𝗼𝘂𝘁 𝗦𝗲𝗰𝘁𝗼𝗿𝗮𝗹 𝗠𝗲𝗲𝘁𝗶𝗻𝗴 🧑‍💼
06 October 2022, Baguio Convention & Cultural Center, 8:30 am

𝗣𝗔𝗥𝗧 𝟮: 𝗕𝗧𝗖 𝗦𝗲𝗰𝘁𝗼𝗿𝗮𝗹 𝗮𝗻𝗱 𝗕𝗼𝗮𝗿𝗱 𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝘀 𝗘𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 🗳
(date TBA), Baguio Convention & Cultural Center, 8:30 am

𝗣𝗔𝗥𝗧 𝟯: 𝗕𝗧𝗖 𝗚𝗮𝗹𝗮 𝗡𝗶𝗴𝗵𝘁 𝗮𝗻𝗱 𝗜𝗻𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝗡𝗲𝘄 𝗢𝗳𝗳𝗶𝗰𝗲𝗿𝘀 𝗮𝗻𝗱 𝗕𝗼𝗮𝗿𝗱 🥂👥
(date TBA), Baguio Country Club, 5:00 pm


A lot of people say that a picture paints a thousand words. Not only does this prove that a single picture can express our feelings, but it also proves that photography does speak. With the modern generation that we are in today, photographs can be considered a digital universal language. I have them, you have them, everyone has them. And since there is always more than meets the eye, there are also things that you can only be able to see through the lens of a camera.

Baguio City is known as the Summer Capital of the Philippines and a UNESCO Creative City for Crafts and Folk Arts. These designations even make numerous tourists eager to experience strolling around the picturesque city. With its new tourism tagline #BreatheBaguio, it has always been one of the top destinations for tourists because of its chilly temperature, pine-dominated landscapes, and overall romantic atmosphere. The refreshing mountain sides and appealing views are the highlights in the city which you will appreciate and enjoy. This mountain city has attracted not just domestic tourists but also foreign tourists that can be a world-class topography for many travelers all around the world.

The City of Pines is a place that could offer a variety of needs to different travelers and most of the tourists are looking for a place to travel around that can have a scenic view and could provide them a good portrait as if they are in a paradise or moreover in a different place. Baguio can offer that kind of place, they can have beautiful scenery, colorful culture, creative artisans, and brilliant attractions that would captivate tourists. The flowers are Baguio’s most special asset with its kaleidoscopic flowers that will allure travelers’ attention. Different attractions complement other remarkable attractions as well with their picturesque view, especially the parks that include the broad and unique culture of Baguio!

Although every shot and every photograph has its own true meaning, there are a lot of reasons why people click on the shutter button in all of their travels. Some people just do it out of a hobby, some do it for their memoir. But what photography means to most people, is that it allows us to create moments to capture and hold memories to preserve. It’s almost as if photography can make the time stop. You can keep a memory of the people that you love, preserve a moment in history for future generations to see and become a witness to both joyous and sad moments in life. People are drawn to visuals which depict life before the present. It documents everyday life, and what seems to be dull and boring, can become a reflection for the future generation.


Contributors: Benjamin Jhylle P. Mararac, Juliane A. Ragudo & Francel Mae Pintucan

Photo by: Jaime Singlador

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